|What’s Art Got To Do With It’ – The Nation Branding Power of K-pop|
Event Type: Ideas Space - What's Art Got to Do with It?|
Start Time: 6:00 PM
End Time: 7:00 PM
Can a nation have a brand much like a can of soup? What is a nation’s brand in the first place? And what’s art got to do with it? As it turns out, it might be plenty. Focusing on South Korea and the ever increasing popularity of the Korean culture of K-pop and K-drama (aka Hallyu or Korean Wave), this talk presented by UniSA’s Associate Professors Richard Lee and You-il Lee will take a light-hearted attempt at answering these questions.
Friday 5th July, 6pm to 7pm. Free event. Bookings essential.
Location: Studio 1